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Saturday, February 27, 2010
5:36 PM | spider caught a bee

Posted via email from Susceptible to the Incredible

1:50 PM | big cloud over Oakland

Posted via email from Susceptible to the Incredible

Friday, February 19, 2010
11:49 AM | DEVO Brandactional

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To our friends, partners and team at Devo Inc,

Devo’s coming baker’s dozen of new sonic missives this Spring has sparked a flurry of activity here at Devo Inc. I’m excited to announce that our partners, Warner Brothers and the ad agency Mother LA, have initiated a series of studies to help the band determine every decision it makes regarding it’s body covering, it’s brand color, it’s graphic icons and even it’s choice of vocal style and instrumentation on any given song!

I know. You probably think this idea sounds a bit crazy, right? Actually, it’s not at all. In the new spirit of trying to bring the best possible content to a world that seems to be reaching the boiling point, Devo wants to know what you, the harried content consumers, really think. They know that in today’s world people don’t have time to waste. You need to know what you’re getting and get what you want, when you want it!

Devo has remarked that the typical artist feels special because he or she invents his own world and sticks to it, all outside opinions be damned! Instead the band feels it’s much more special to actually listen to others’ ideas and feelings and take them into account. It’s a brave new attitude that I commend them for.

On behalf of Devo I can sincerely say we would really appreciate it if you could help us out. Follow the link here to be part of the study: http://www.clubdevo.com/colorstudy

We look forward to your participation.

Click the image below to view the video version of this message:

De-evolution is real,
COO for Devo Inc.
Greg Scholl

Posted via email from Susceptible to the Incredible

Tuesday, February 16, 2010
10:10 AM | Buy a Font and Help Haiti

It's been exactly five weeks since a magnitude 7.0 earthquake struck Haiti and killed hundreds of thousands. The initial reports from the scene moved us to help in any way we could. But although our attention may have been distracted since then, Haitian suffering has if anything increased, as one million people remain without homes, jobs, clean drinking water, or a reliable food supply.
The Society of Typographic Aficionados (SOTA) has recognized that need by releasing a new font, called "Coming Together", to benefit the earthquake victims. The font contains more than 400 ampersands, which were created and donated by almost that many designers. The font is just $20, and all proceeds go to Doctors Without Borders.
Here's a small sampling:
Click here for more information and to buy the font.
Terri Stone - creativeprose, Editor in Chief

See and download the full gallery on posterous

Posted via email from Susceptible to the Incredible

Wednesday, February 10, 2010
7:07 PM | Great Design for a Great Cause

In an age when nonprofit organizations are struggling harder than ever to be heard, the value of eye-catching design and memorable branding has become increasingly essential to nonprofit survival. Now, for the first time, design experts Peleg Top and Jonathan Cleveland have created a book that showcases the best, brightest, and most successful design campaigns in the nonprofit industry.

DESIGNING FOR THE GREATER GOOD: The Best in Cause-Related Marketing and Nonprofit Design is a one-of-a-kind compendium that offer readers insight into some of the best nonprofit branding campaigns to ever hit the market, featuring twenty-four inspiring case studies and hundreds of illustrated examples of the best nonprofit design worldwide.

To celebrate the launch of this groundbreaking collection, we’re giving you the chance to make a difference as well. For the first 125 books sold this week the authors will donate $10 per sale in your name to the American Red Cross to help Haiti earthquake victims. All you need to do is email a copy of your receipt of the book purchase with your name to hello@pelegtop.com, and your name will be added to the list of donors. It’s that simple.

Intended as a comprehensive resource for designers, creative professionals, marketers, and nonprofit leaders, DESIGNING FOR THE GREATER GOOD is based on Top and Cleveland’s nearly 40 years of combined experience working with nonprofits and corporate communications departments across the country. It features eye-catching, full-color examples from highly-successful campaigns such as the Avon Walk for Breast Cancer, Give Something Back International, Get London Reading, and the Frameline Film Festival.

Whether you use it for design inspiration, as a nonprofit sourcebook, or simply to realize the full complexity and wealth of strategic creativity underlying the most successful cause-related campaigns, DESIGNING FOR THE GREATER GOOD bridges the gap between working towards a worthy cause and successfully inspiring a generation of change.

No matter how you use it, the first 125 books purchased this week will provide much-needed aid and relief to the recovery effort currently underway in Haiti. Just email your name and a copy of your receipt to hello@pelegtop.com to be eligible for a donation in your name. Click here to order your copy and show your support today.

Sincerely,

Nancy Heinonen
Director of Publications, Crescent Hill Books
www.CrescentHillBooks.com